Up And Social

Based in Boston, Massachusetts, this agency works exclusively with family law firms, positioning itself as a specialist rather than a generalist marketing provider. It describes serving clients nationwide despite its single-location base, and frames its work around a specific problem attorneys face: potential clients searching for representation late at night, comparing multiple firms, and choosing whichever one is easiest to find and act on. The team size is small, in the 1-10 range, and the stated services span SEO, web design, graphic design, and social media marketing, all tailored to the family law niche. The described method is organized into what the agency calls a four-layer growth system: a website built for a "distressed searcher" evaluating several firms at once, with clear calls to action on every page; local SEO and map-pack work aimed at both traditional Google results and AI answer engines such as ChatGPT, Perplexity, and Google AI; paid search, retargeting, and paid social campaigns tracked to call outcomes; and ongoing content and authority-building work. The engagement reportedly begins with a free AI visibility report showing where a firm currently appears in Google, the map pack, and AI-generated answers, followed by a review call to select which service layers to apply. The agency also states it installs tracking, CRM, and follow-up systems so inquiries are captured and reported by calls, forms, and consultations rather than by traffic or ranking numbers alone. Pricing is presented in three tiers, starting at $1,500 per month.