UP-SEO.IT

Sobi Luciano operates as an independent SEO consultant based in Milan, working remotely with companies across Italy since 2018. Client work spans B2B, e-commerce and local businesses, with a stated preference for handling a limited number of active clients at a time rather than delegating to junior staff or external collaborators. All work — strategy, audits and copywriting — is carried out personally by the consultant rather than an internal team. The consultancy covers technical SEO, content marketing and digital strategy, with a specific focus on adapting to GEO/AEO (visibility within AI-generated answers) alongside traditional search ranking. The declared method follows four stages: analysis of the current site and competitor positioning, strategy to select which queries are worth targeting, execution combining technical interventions, content and authority-building in parallel, and measurement of rankings, traffic and leads to correct course where needed. Listed service areas include Local SEO, GEO consulting, site positioning, SEO site analysis, SEO copywriting, backlink creation, penalty recovery, and e-commerce SEO, with platform experience across WordPress, Shopify, Magento, PrestaShop and static HTML sites. Tools referenced include Screaming Frog, Sitebulb, Ahrefs and Semrush. Keyword research is approached through search-intent mapping (informational, navigational, commercial and transactional) to avoid content cannibalization, and technical audits address crawling, indexation and Core Web Vitals issues. Entry-level audit and consulting engagements start at 500€.