Updent

Based in Madrid, this agency works exclusively with the dental sector, serving dental clinics, individual dentists, dental service providers such as laboratories and distributors, and dental education providers including universities and training courses. Its stated focus is on attracting high-value patients for treatments such as implants and invisible orthodontics, positioning itself as a specialist rather than a generalist marketing provider. The service offering centers on lead generation through Google Ads and Meta Ads aimed at capturing high-intent patients, alongside local SEO work targeting top placement in Google Maps for a clinic's city. It also describes efforts to build visibility in search engines and AI tools such as ChatGPT. Additional services include patient reactivation campaigns designed to reengage inactive patients, organic social media management across Instagram, Facebook and TikTok tailored to dental practices, and content production covering photography and video for clinics. Web design is offered with an explicit conversion focus, aiming to turn website visits into booked appointments. The agency describes a proprietary methodology intended to give clinics visibility into cost per new patient and return on investment by treatment type, addressing common issues such as unqualified price-only inquiries, missed calls at reception, and dependency on third-party patient portals. Services span Search Engine Optimization, Branding, Pay Per Click, Social Media Marketing and Web Design, all directed specifically at dental sector clients.