Upriver Ecommerce Private Limited

Based in Gurugram, Upriver Ecommerce Private Limited works as a growth partner for brands selling on online marketplaces and through direct-to-consumer websites, in India and internationally. The team, sized between 11 and 50 people, positions itself as an extension of a client's own operations rather than an outsourced vendor, covering strategy, marketplace operations and marketing for brands looking to launch or scale on platforms such as Amazon and in the quick commerce space, as well as on their own D2C sites. The agency's service range spans e-commerce consulting (customer and competitor insights, go-to-market and expansion strategy, marketplace and channel consulting), marketplace management (brand onboarding and launch, daily account management, advertising, reporting and account health monitoring, and claims handling), and D2C management covering performance marketing, retention marketing, SEO, conversion rate optimization and UI/UX work. Quick commerce management is offered as a separate service line, addressing onboarding, account management, advertising and scaling for that channel. Social media management and marketing, alongside creative services for design and campaign development, round out the offering. Advertising work is described as AI-driven, particularly on Amazon, and the agency also cites experience with related e-commerce infrastructure such as warehousing and payments when advising brands on marketplace launches and expansion.