Uproer

Based in Saint Paul, Minnesota, Uproer is a search marketing agency working with SaaS and ecommerce companies as well as national brands. Founded by Griffin Roer in May of 2017, the agency positions itself around relationship-driven client work, starting new engagements with a 30-minute introductory call to understand a prospect's needs before developing a proposal. The team is small, consistent with an agency structure of 1-10 people, led by Roer alongside Director of Operations Dave Sewich. The agency's declared service lines are Search Engine Optimization and Pay Per Click, and its website also references Paid Search and GEO/AEO (generative and answer engine optimization) as areas of work, indicating a focus on both traditional search visibility and newer AI-driven search formats. Uproer frames its approach around communication, transparency, and strategic thinking, contrasting itself with agencies it describes as overpromising and underdelivering. The site structure separates its offerings into SEO, Paid Search, and GEO/AEO solutions, and includes a section on results and on how the team works with clients, though specific tactics, deliverables, or reporting methods beyond these category names are not detailed on the site.