Upswing Digital Marketing

Based in South Melbourne, this small digital marketing agency works with small and medium-sized businesses, describing itself as offering reliable and affordable services suited to "by appointment professionals" such as counsellors and other service-based operators. The team is small, positioning itself as a hands-on consultant rather than a large agency, with direct client relationships handled by named practitioners referenced in its own testimonials. The service range covers Local SEO, social media marketing, pay-per-click advertising, website design and optimisation, email marketing with CRM and automation, and content marketing and creative design. Its approach to social media includes optimising profiles, building and using a content calendar, and engaging with followers and related businesses. For Google Ads, the stated method involves reviewing and refining keyword targeting, improving ad copy and extensions, and optimising landing pages. Website work focuses on improving site speed and mobile responsiveness, strengthening on-page SEO elements, and adding clear calls-to-action. Email marketing services include segmenting lists, refining subject lines, and setting up welcome email series, while content marketing involves auditing existing content, building repurposing strategies, and maintaining a consistent promotion plan. The agency also offers a digital marketing review, an SEO website audit, and ongoing support and marketing plans, with a complimentary introductory consultation available to prospective clients.