UR Digital

Based in Artarmon, New South Wales, UR Digital works with Australian businesses generating under $10 million in annual revenue, across sectors including travel, legal, finance, manufacturing, and digital publishing. Founded in 2021, the agency operates with a small team and takes a deliberate approach to client selection, working with only one business per niche to avoid conflicts of interest. Its stated focus is on long-term, sustainable growth rather than short-term traffic gains, reflecting a preference for targeted, relevant visibility over raw volume. The agency's service range extends beyond traditional search engine optimisation for platforms like Google and Bing to include GEO/AEO work aimed at structuring digital assets for semantic recognition, so brands can appear as primary answers within AI systems such as ChatGPT, Gemini, and Copilot. Additional offerings include SEO/GEO/AEO consulting delivered directly by a named specialist for in-house teams needing strategic input without full agency engagement, and a white-label SEO service allowing other agencies to offer search services under their own brand. UR Digital also provides digital PR, focused on securing coverage in publications to build authority and referral traffic, and app store optimisation (ASO) work covering keyword selection, ranking improvement, and listing conversion for the App Store and Google Play.