Urban Marketing

Based in Santiago, this agency concentrates on two channels: SEO and paid media, working with law firms, SMEs, B2B companies and eCommerce businesses across Chile. Founded in 2019, the team is small (1-10 people), which it presents as a reason clients deal directly with the person executing the strategy rather than an account manager. The site notes familiarity with the Chilean market, from Santiago to the regions, and describes itself as a Google Partner, a certification it explains requires current Google Ads exams for the team, a sustained account optimization score, and a minimum continuous ad spend managed over 90 days. Services are split into SEO and paid media. Under SEO, the agency offers organic positioning, SEO audits, local SEO, and web design built with SEO in mind. Under paid media, it runs Google Ads, Meta Ads (Facebook and Instagram), Google Shopping, and broader paid media strategy, with campaigns optimized around cost per lead and return rather than impressions. Decisions are described as data-driven, based on GA4, Search Console, and conversion data rather than intuition. The website presents case studies across sectors, including a company that reduced cost per conversion through Google Ads, another that increased web conversions and improved CPA, a site that moved into the top 3 Google results, and businesses combining SEO and SEM to grow client numbers, including one operating in Spain. Reporting is described as centered on leads, cost per acquisition, and return, rather than vanity metrics.