uxax

Based in Pittsburgh, Pennsylvania, uxax is a small consulting team combining user experience design with analytics work. The team is composed of marketers, designers, and analysts who describe their approach as pairing UX with what they call AX, or advanced analytics, to address both interface design and data-driven decision making. The site does not specify a particular industry focus, presenting itself instead as a resource for businesses seeking to improve reporting and conversion performance through combined design and data expertise. The services described center on a sequence that begins with data quality audits, intended to clean and prepare data so it becomes usable for reporting. From there, uxax builds what it terms "usable reporting," aimed at giving clients dashboards and reports they will actually apply to drive year-over-year growth. This reporting work feeds into conversion optimization, where clean data and clearer reporting are used to identify specific points to improve conversion rates and average order value. Beyond these core offerings, the declared service list also includes SEO, pay-per-click management, social media marketing, UX/UI design, business intelligence and big data consulting and systems integration, and business and financial consulting. The stated process for new engagements involves requesting a quote, followed by a complimentary audit, then a scheduled call to review findings before work begins.