Vanguard 86

Founded in 2015 at a dining-room table in Taranaki, Vanguard 86 is based in New Plymouth, New Zealand, and works with companies across New Zealand and Australia. The agency concentrates on residential construction manufacturers and businesses in the home and lifestyle sector, aiming its work at organisations selling high-ticket items with long, multi-buyer sales cycles. The team, made up of specialists in design, web development, Google Advertising, email marketing and SEO, operates as a Platinum HubSpot partner and also works with Aircall as a platform partner. Services cover digital marketing strategy, HubSpot website builds and HubSpot set-up, Google Ads management, and search engine optimisation extended into answer engine optimisation, alongside content marketing, conversion optimisation, email marketing, pay-per-click and social media marketing. Work is organised around what the agency calls its own methodology, combining inbound marketing principles with international methods developed through delivering marketing assets across multiple industries. Team members hold HubSpot certifications and Google Partner Specialist status, and campaign staff bring backgrounds in CRM and lifecycle strategy, marketing automation, and paid and email campaign management, applied specifically to the extended decision-making journeys typical of construction and home-related purchases.