VertoDigital

Based in Sofia, Bulgaria, VertoDigital works with B2B SaaS companies, positioning itself specifically toward technology CMOs who need marketing spend tied to pipeline rather than surface-level metrics. Founded in 2018 and operating with a small team, the agency states it has worked with over 200 B2B SaaS clients and describes its focus as connecting campaigns to closed deals rather than reporting on clicks, impressions, or MQLs alone. The agency organizes its work around two practices: Inbound, which generates demand, and Outbound, which captures it, supported by what it calls Pipeline Intelligence (wiring campaign data into a client's CRM) and Conversion Infrastructure (building the landing pages campaigns point to). Declared services include SEO, account-based marketing, demand generation, pay-per-click, and social media marketing. Case studies describe specific tactics: campaign infrastructure rebuilt on first-party data activation for a cybersecurity client, a hybrid AI-and-human content engine paired with technical SEO and answer-engine optimization for an observability company, contact-level ABM with SDR trigger workflows targeting named individuals for an EV charging client, LinkedIn value-based bidding tied to CRM-defined ICP signals for an iPaaS provider, and pipeline integration across Marketo, Salesforce, and Google Ads via offline conversion tracking for an applicant-tracking/HR tech client. Reported outcomes in these case studies include pipeline growth, increased Stage 1 opportunities, and reduced cost per MQL, measured against CRM data rather than channel-level metrics alone.