Vesper Marketing

Operating out of Philadelphia and serving businesses nationwide by phone and email, Vesper Marketing works with insurance agencies, home and local service businesses, and professional service firms that want a more consistent lead pipeline. The team, sized at 1-10, positions itself as a single point of contact coordinating strategy, creative, targeting, and execution across the channels it manages, rather than handing clients off between specialists. The described work centers on three connected channels: direct mail, managed social media, and Meta retargeting. Direct mail campaigns include audience development, copywriting, design, printing, mailing, and ongoing campaign management aimed at reaching targeted households and prospects. Managed social media covers Facebook and Instagram content creation, captions, scheduling, and a client approval workflow intended to keep a business's online presence active and credible. Meta retargeting is used to stay visible to existing mailing lists, purchased leads, and CRM contacts by reaching them again on Facebook and Instagram. Vesper frames its approach as sequencing these touchpoints — mail for first impressions, retargeting for repeated visibility, and social content for credibility during prospect research — and adapts targeting, timing, offers, and messaging by industry, with specific application to insurance quote and policy-review conversations and to longer decision cycles in local service markets. Search engine optimization and pay-per-click are listed among the agency's declared services.