Vital Hike

Based in Newport-on-Tay, near Dundee in Fife, Scotland, Vital Hike was founded in 2010 by brothers Eddie and Chris Dunkerley. The agency operates as a small team and works with clients of varying sizes across sectors who are looking to differentiate their online presence rather than settle for a standard website. It describes its typical client as one prepared to invest beyond the cost of traditional website development in exchange for a more tailored digital experience for staff and customers. The company's stated approach centres on understanding a client's business challenges through discovery conversations before mapping out a plan of work, aiming to support clients through the process from initial questions to delivery. The agency's declared services include Search Engine Optimization, Advertising, Digital Strategy, UX/UI Design, Branding and Logo design, alongside its core focus on bespoke web and app development. Its website material emphasises building custom web applications intended to enhance customer experience and simplify internal business processes, rather than producing templated sites. The stated method involves listening to a client's goals, questioning and challenging initial briefs, and then designing a bespoke digital solution based on that discovery phase. The team is presented as a small, values-led group, with recruitment historically built around shared values among staff, and work is framed around producing distinctive, technology-driven experiences for businesses seeking to stand apart from competitors online.