Vitruviani

Vitruviani works with plastic surgery practices seeking to strengthen brand positioning and attract a more selective patient base. Based in Sheridan, Wyoming, the agency operates with a small team of one to ten people and focuses specifically on the plastic surgery sector rather than serving general business clients. Its work centers on the premise that brand perception directly affects patient acquisition and the perceived value of a practice's services, and it positions brand consulting as a starting point before committing to larger branding or marketing investment. Services include brand consulting, brand strategy, visual identity design, web design, content creation, social media management, reputation management, and advertising, along with SEO, content marketing, and marketing strategy work. Branding is delivered through a three-tier package structure: a Credibility Tier covering market research, brand positioning, logo and visual identity, brand guidelines, a website of up to six pages, Google Business setup, a clinic photoshoot, and social media templates; an Authority Tier adding competitor research, a larger website, SEO and AI visibility setup, expanded collateral, and CRM configuration; and a Prestige Tier adding launch strategy, staff brand training, an unrestricted website, advanced SEO and AI visibility work, and photo and video production. The agency also references original research into patient behavior as a basis for its brand strategy recommendations, and maintains published articles, a podcast, and a book related to its area of specialization.