Vrand

Based in Buenos Aires, Vrand focuses on B2B lead generation for technology companies operating across Latin America, Spain, and the United States. The agency works with businesses that sell software and IT services, dealing with long sales cycles and multiple decision-makers, and positions itself as an extension of clients' internal teams through shared Slack channels, weekly syncs, and real-time reporting. Team size is small, in the 1-10 range, reflecting a specialized rather than generalist approach to B2B marketing. The service offering centers on multichannel outreach combining LinkedIn, email, and follow-up sequences personalized by industry, job title, and intent signals, aimed at booking meetings with qualified decision-makers rather than generating cold lists. This is supported by an AI stack that enriches leads with firmographic data and generates personalized messaging at scale. Paid media services include Google Ads for active demand capture, LinkedIn Ads for targeting specific roles, and Meta Ads for retargeting, with campaigns optimized around cost per meeting and pipeline generated rather than clicks. SEO work covers technical optimization, content, and domain authority, alongside efforts to improve visibility in AI-based answer engines such as ChatGPT and Gemini. Additional services include marketing automation, CRM integration to reduce manual work, and real-time dashboards combining marketing and sales data to track lead performance and conversion rates. The stated process moves from ICP definition and list building through messaging and campaign launch to delivery of qualified meetings, with initial results described as appearing within the first three weeks.