WAA Chosen

Based in Sutton Coldfield in the West Midlands, WAA Chosen is an employee-owned agency founded in 1986, operating as a full-service integrated marketing and advertising business under the concept it terms "Business Creativity™." Its client base spans several sectors, with named work for brands in automotive and transport, food, drink and hospitality, and trade and construction, including Volkswagen Group, Pirelli, Diageo, SIKA, Jewson, SPAR, Tarmac Blue Circle, WD-40 and Punch Pubs, among others. The agency positions itself as working with established, ambitious brands rather than a single niche, taking on both consumer-facing and B2B commercial problems. The declared service range covers SEO, PR, advertising, branding, PPC, social media marketing, web design and web development, and the case material reflects this breadth in practice: national in-store activations with digital gamification (SPAR), CRM-driven customer acquisition programmes (Pirelli), sales enablement tools for dealer networks (Autoglym, Volkswagen), brand proposition and DNA development (wienerberger, The Ivy), gamified internal communications (Volkswagen), and thought-leadership content tied to lead generation (SIKA). Work also extends to marketing frameworks built across large multi-site estates, such as a programme covering 1,300 pubs for Punch Pubs, and sector-first retail partnerships such as introducing sun care products into builders' merchants for NIVEA and Jewson. The agency also publishes commentary from its team on topics such as AI's impact on the SaaS sector and incentive structures within B2B sales relationships.