Waverider Communications

Based in Boston, with a second office in Worcester, Massachusetts, Waverider Communications is a small marketing and advertising agency operating with a team of ten or fewer people. The agency positions itself around streaming TV advertising for small to midsize businesses, describing itself as a resource for companies looking to shift ad spend away from traditional television toward streaming channels. Its client focus centers on organizations seeking a single strategic partner rather than a piecemeal vendor relationship. The agency's declared services include Search Engine Optimization, Market Research, Media Planning & Buying, Social Media Marketing, Video Production, and Advertising. Its stated capabilities center on streaming TV campaigns, video production for corporate storytelling and digital marketing, and market research intended to convert audience and competitive insight into strategic direction. Waverider also offers Agency of Record (AOR) services, under which it manages creative, media, research, and messaging for a client through one coordinated plan rather than separate, siloed engagements. This AOR model is presented as a way to maintain consistency across campaigns and make more efficient use of a client's marketing budget. The agency additionally publishes articles and white papers as part of a thought-leadership offering, sharing perspective on media trends and marketing practices. Across its service lines, the stated emphasis is on combining data-driven research with creative execution, particularly in video and streaming formats, to build campaigns for smaller and midsize businesses.