Waynex Marketing

Waynex Marketing is a small performance marketing team based in Calgary, Canada, working with businesses that rely on booked jobs and inbound leads, such as renovation and remodeling contractors, HVAC companies, restaurants, cleaning businesses, window companies, and car service centers. The agency positions itself around a system that connects strategy, campaign execution, and measurement, so clients can see what is working and what is being adjusted. Team size is small, in the 1-10 range, and the focus is on ongoing weekly optimization rather than one-off projects. Services described on the site include Google Ads (PPC), covering campaign structure, conversion tracking, and weekly optimization aimed at increasing booked jobs, and Meta Ads for Facebook and Instagram, combining lead generation with remarketing through creative testing and defined targeting. Local SEO work centers on Google Business Profile management, local landing pages, and a review strategy intended to drive calls and form submissions. The agency also builds conversion-focused landing pages emphasizing clear messaging and load speed, sets up tracking and analytics through GA4 and GTM alongside call and form tracking, and configures CRM and follow-up systems using SMS, email, and task-based flows to help convert inquiries into booked jobs. Services can be engaged individually or combined into a fuller lead-generation system spanning traffic, conversion, tracking, and follow-up.