web-aviso

Based in Formby, near Liverpool, this consultancy has operated since 2004, serving UK and international businesses across sectors including its own North West England base of Merseyside and the wider region. It works with organisations seeking visibility not only in traditional search engines but increasingly in AI-driven answer tools such as ChatGPT, Perplexity and Google AI Overviews, targeting brands that rank well on Google yet fail to appear when customers ask AI platforms about their sector. The team size is small, positioned as offering senior-level strategy input directly rather than through layers of account management. Its service list centres on AI Search Optimisation (AISO) and Generative Engine Optimisation (GEO), covering AI visibility audits, structured content and JSON-LD schema markup designed for extraction by large language models, entity optimisation, and tracking of citations across AI platforms. This sits alongside conventional SEO, digital strategy and content marketing, including blog production, competitor analysis and reputation management, framed around aligning content with how both customers and AI systems phrase queries. Additional listed services include print design, social media marketing, advertising and web design. A distinct offering is self-publishing support, taken from manuscript through to market, with authors retaining full rights and royalties; this line is associated with director Steve Drury's own publishing background. The stated approach combines human editorial judgement with machine-readable structuring, intended to make content usable by both readers and AI answer engines.