Web In Fermento

Based in Bari, with a second office in Noicattaro, Web In Fermento is a small web marketing team, founded in 2010, working primarily with businesses that run or want to launch ecommerce sites. The agency is built around the work of SEO consultant Dario Ciracì and combines search optimization with broader web marketing activities, positioning itself for clients who need both technical SEO and ongoing content and visibility strategy rather than a single one-off service. The core offering is SEO consultancy aimed at growing organic traffic and improving keyword rankings, paired with link building through content creation designed to acquire links and improve search visibility. For online stores, the agency handles ecommerce site development and extends this into AI-assisted optimization, aiming to make stores more automated and sales-oriented while remaining SEO-friendly. Additional services include content marketing, Facebook Ads management, social media management, infographic production, and SEO training and consultancy. The agency also publishes a blog covering SEO, content marketing, and emerging topics such as Generative Engine Optimization (GEO) and how to track AI-driven search visibility through tools like Google Search Console's AI-generated results reporting, reflecting an interest in adapting SEO practice to AI-powered search features such as AI Overviews and AI Mode.