Web Marketo

Based in Bradford, Web Marketo is a small SEO agency working with businesses seeking to grow website traffic and expand their reach both within local markets and internationally. The team, sized between one and ten people, positions itself as a customized SEO provider for the UK market, aiming to help clients increase customer reach and revenue through tailored digital strategies rather than one-size-fits-all packages. The agency's core services cover Local SEO, International SEO, and PPC, alongside broader offerings in content marketing, ecommerce marketing, and social media marketing. For Local SEO, work includes managing NAP (business name, address, phone number) consistency across the website and local directories, setting up and optimizing Google My Business listings, applying local keywords and schema markup, encouraging user reviews and ratings, and building backlinks from local websites. International SEO work involves targeting multiple languages, optimizing local address and contact details, using local domains, subdomains or subdirectories, adapting content and keywords for different markets, building links from relevant authoritative sites, and monitoring search rankings and traffic across regions. PPC services cover keyword research and selection, ad creation and optimization, campaign setup and management, landing page optimization, and bid management with cost control. The agency describes using data and analytics to track results and adjusts strategies based on industry trends and each client's specific goals and budget.