Web-Mastery

Based in Bietigheim-Bissingen, this small agency (team of 1-10, founded 2018) works specifically with B2B companies in the German Mittelstand segment, including firms named on its site such as RS Group and GPG. Rather than targeting general online visibility, it focuses on organizations with complex, multi-stakeholder sales cycles — sectors where a "buying center" rather than a single decision-maker drives purchases over an extended period. Local SEO offerings also extend to service businesses such as law firms and dental practices, and the agency references regional coverage around Stuttgart, Ludwigsburg, Heilbronn, Esslingen, and Reutlingen. Its core service is B2B-oriented search engine optimization, built around what it calls a "manufaktur" approach rather than templated packages: SEO audits, topical authority building, and content organized into pillar pages and content clusters aimed at the middle-of-funnel research phase, when engineers and other buyers are still orienting themselves before contacting sales. The agency also addresses generative engine optimization and visibility within Google AI Overviews, alongside more conventional disciplines including pay-per-click, social media marketing, and web design with a stated emphasis on WordPress, including ongoing WordPress maintenance. Additional listed offerings include SEO consulting, backlink-related directory services, and industry- and IT-company-specific SEO. The stated aim throughout is to convert search traffic into qualified appointment requests rather than raw visitor volume, treating rankings and clicks as inputs to a sales pipeline rather than end goals in themselves.