Web to Spec

Based in Plovdiv, Bulgaria, Web to Spec is a small digital agency, with a team of up to ten people, working with clients worldwide across various industries. The agency positions itself as a digital partner for businesses seeking website development, online marketing and design support, and describes its work through client case studies involving website revenue growth and return on ad spend from advertising campaigns. Testimonials on its site reference work for a business owner satisfied with a custom-built website and a retail operator who saw increased in-store purchases linked to Facebook advertising, suggesting the agency serves both e-commerce and brick-and-mortar businesses. The agency's declared services span website development, e-commerce development, custom software development, web design, branding and UI/UX design, alongside performance marketing channels such as Google Ads, social media marketing and email marketing, plus search engine optimization. Its approach is described as personalized, starting from an understanding of individual client needs rather than applying standardized packages, and it states an intent to keep solutions aligned with current digital trends and technologies. Project examples referenced on the site include multiplying website revenue for clients and achieving a stated return on advertising spend through paid campaigns, indicating the agency combines development work with ongoing marketing management rather than offering one-off builds only.