Webbdone S.r.l.

Based in Lodi, Italy, and active since 2009, Webbdone S.r.l. is an independent digital media agency organized around performance-based marketing rather than pure visibility campaigns. It works with a small team of specialists covering various aspects of online marketing and operates on an international basis, serving clients whose business needs span different national markets. The agency positions itself around performance-oriented buying models, aiming to deliver measurable return on investment rather than exposure alone, and maintains a multilingual staff to manage relationships with clients and partner agencies abroad, alongside a commercial network active across Italy and dedicated account teams for international partners. Its service range covers SEO and SEM campaign management handled by a specialized team, email marketing, Programmatic Buying, RTB, and remarketing/retargeting, along with buying models based on CPA, CPL, CPC and CPM. The agency also runs an exclusive network of national and international publishers and affiliates for affiliation marketing, and manages client visibility across display and social network circuits through programmatic and RTB technology combined with marketing automation. Services are built and operated on proprietary technology: an in-house tracking platform called Keyxel monitors client and affiliate activity, while a related company, Cerberoos Srl, provides a self-developed mailing platform capable of handling several million emails sent daily on an international scale. This in-house technical setup allows the internal IT department to intervene directly in production processes without relying on third parties, though external partners are used where specific expertise is required.