Webmetric

Based in Poznań, Poland, Webmetric works with businesses seeking to grow visibility and sales through websites and online stores, with a particular focus on e-commerce clients. Operating since 2016 with a small, dedicated team, the agency combines search marketing, UX/UI design and conversion-focused consulting under one roof, positioning itself as a partner for companies that need both technical SEO work and interface design handled together. The agency's service range covers website and online store positioning, local and AI-based SEO, and SEO audits alongside AI search audits. Content-related work includes content marketing, business photography and Google Business Profile management. On the paid media side, it runs campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, YouTube Ads and Allegro Ads. In UX/UI design, services extend to product design, product card design, rich content and usability audits, supported by conversion optimisation techniques such as mystery e-shopping and dedicated UX research. Analytics services include implementation of Google Analytics 4, product analytics, competitor analysis and server-side tagging. Beyond execution, Webmetric offers consulting formats such as interim e-commerce and marketing management, e-commerce and neuromarketing advisory, and dedicated SEO, UX and e-commerce consultations, along with training sessions for client teams.