Webomaze

Webomaze is a Melbourne-based agency, founded in 2011, that concentrates exclusively on search engine optimisation rather than offering a broader digital marketing mix. The team, sized between one and ten people, works with clients across Australia, extending service coverage to locations including Sydney, Brisbane, Perth, Adelaide, Canberra, Newcastle, Gold Coast, Geelong, Wollongong, Cairns, Parramatta, Hobart and Darwin. Its client base spans ecommerce operators, startups, small businesses, real estate companies and the NDIS sector, and it also offers a white label SEO option for other businesses to resell. The agency structures its work around a defined set of SEO activities: an initial SEO audit that reviews site performance against competitors, keyword research aimed at identifying revenue-generating search terms, and on-site optimisation covering page content, tags and internal linking. Local SEO is offered to help businesses appear in searches within their specific geographic markets, while link building is used to raise page authority as a means of supporting keyword rankings. Technical SEO work focuses on making websites easier for search engines to crawl and index. Alongside delivery, the agency states it keeps clients informed about SEO practices and adjusts strategies in response to changes in search engine algorithms.