WebStrategies, Inc.

Formerly known as WebStrategies, Inc. and based in Midlothian, Virginia, this agency has operated since 2005 with a small team of ten or fewer people, working remotely under the name Geear. Its focus has narrowed to community-based financial institutions and equipment manufacturers, specifically credit unions, community banks, and manufacturers seeking to connect marketing activity to measurable business outcomes such as funded loans, opened accounts, and customer growth. The agency states it has served more than 120 credit unions and integrated over 35 core and loan origination systems (LOS) with HubSpot, and it holds SOC 2 Type II compliance along with status as a HubSpot Diamond Partner. Services described include search engine optimization (including generative engine optimization for AI search visibility), pay-per-click advertising, content marketing, email marketing, and marketing automation, delivered largely through HubSpot implementation and system integration. The stated process moves through aligning on business goals, mapping a strategy spanning HubSpot onboarding, SEO/GEO, PPC, and content, integrating data and systems to unify member and customer interactions, and launching and optimizing campaigns. The agency positions its work around three problems for financial institutions: eliminating data silos through system integration, proving marketing ROI via attribution and reporting, and aligning internal teams around a consistent customer or member experience. Resources referenced include guides on HubSpot for credit unions and banks, audience targeting, and data integration practices specific to core and LOS platforms.