What's In a Name Creatives

Founded in 2010 and based in Hyderabad, India, What's In a Name Creatives positions itself as an integrated branding and digital marketing agency working across sectors including education, e-commerce, food, healthcare, hospitality and retail. The agency is a Google Partner with a stated specialisation in Search, Display and Mobile Advertising, and describes its approach as combining data-driven digital marketing with brand communication strategy. It was co-founded by Rajive Dhavan and Harini Prabhu, both of whom lead strategy, operations, creative direction and digital marketing for the studio. Services offered span Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay Per Click and Web Development, alongside Branding & Advertising, Print Design and UX/UI Design work. The agency also lists Branding & Digital Marketing Consulting for businesses with existing internal teams, and Growth Hacking as a distinct service line. Video and TV ad production is handled through an associated company, Namesake Productions, which the agency owns. According to its own materials, services are delivered in-house rather than outsourced, and the agency states it manages Google AdWords campaigns with a stated monthly ad spend figure across client accounts. Its stated aim is to shape how brands communicate with audiences across both online and offline channels, applying the same creative and strategic team to advertising, branding and digital marketing work rather than separating these into distinct units.