WHD

Operating from Petrie Terrace in Brisbane with a second office in Southbank, Melbourne, WHD works with businesses that are already past $1 million in revenue or have established product-market fit and want to scale further. The agency was founded in 2014 by James Walker, who previously ran a Google Ads business, and Lana Thomas, who came from a social media agency background. It positions itself for ongoing partnerships rather than one-off projects, taking on a limited number of brands and structuring engagements around compounding results over time, with senior staff handling accounts rather than junior team members. The declared service range covers SEO, content marketing, pay-per-click, social media marketing, digital strategy and email marketing, with stated platform specialisation in Google, Meta and TikTok for paid media, and Klaviyo and HubSpot for email and conversion rate optimisation. WHD has built an internal platform called PulseAI, described as an AI marketing analyst used to surface data insights across accounts. Client conversations and reporting are framed around financial metrics such as revenue, margin and return rather than clicks or impressions. According to the agency, early performance signals typically appear within 30 to 60 days, with more substantial, profitable growth expected on a 90-day-plus timeline, with targets agreed at the outset of a partnership. Clients retain ownership of all assets, accounts and audiences created during the engagement.