White Chalk Road

Based in Burswood, on the outskirts of Perth, White Chalk Road has operated as a digital marketing agency since 1999, making it one of the longer-established firms in the local market. The agency works with Australian businesses across a wide range of sectors, including accountants, dentists, doctors, electricians, veterinarians, tradies, real estate, recruitment, SaaS companies, and not-for-profits, among others. Its team size sits in the 1-10 range, and it positions itself around a local, personal and accountable way of working with Perth-based clients, tailoring strategies to each client's goals, whether that is generating leads, increasing online sales, driving foot traffic or building brand awareness. The agency's declared services span SEO, content marketing, digital strategy, social media marketing and web development. Within SEO, the described offering includes SEO audits, technical SEO, local SEO, SEO copywriting, link building, website conversion rate optimisation and competitor analysis, alongside emerging work in Generative Engine Optimisation (GEO) aimed at visibility in AI search tools such as ChatGPT. It also manages Google Ads campaigns covering search ads, shopping ads, remarketing ads, display ads and YouTube video ads. The site describes an approach built on developing, managing and refining bespoke strategies transparently, with engagement structured around client budget tiers ranging from small business to enterprise-level spend, and initial consultations framed around identifying client goals and industry before proposing a strategy.