White Marker

Based in Taichung, Taiwan, White Marker is a small, multi-cultural team operating as a brand strategy and design consultancy. The agency works with businesses that are either launching a new brand or evolving an existing one, helping them clarify their purpose, understand their customers, and define measurable business goals. Its stated approach combines collective creative experience with technical knowledge to produce content across print and digital mediums, positioning itself as a partner for companies seeking to build lasting relationships with their audiences rather than a single-service vendor. The agency's work is organized around three areas: branding, strategy, and digital services. Branding covers logo design and identity systems, naming and messaging, brand guidelines, and marketing collateral. Strategy work includes positioning, user profile and journey mapping, brand attribute definition, and competitive audits, aimed at helping companies find their voice and identify key customer pain points. On the digital side, White Marker builds user-centric interfaces and websites, working with information architecture, wireframing and prototyping, and content management systems. The agency describes its process as starting with a full-spectrum analysis of a client's marketing goals and brand objectives, producing a brand platform that then guides communication across web design, graphic design, and marketing strategy efforts, informed by research into online consumer behavior and data.