Whitehat Agency

Operating out of Sydney since 2013, this agency works with businesses across eCommerce and DTC, SaaS and B2B tech, professional services, health and wellness, home services and trades, property and construction, hospitality, education, and government and not-for-profit sectors, as well as enterprise and ASX-listed operators. The team is small, structured as senior pods handling both strategy and execution rather than delegating to junior staff, with a named growth lead assigned to client accounts. Services cover SEO, Google Ads (as a Premier Partner), Meta Ads across Facebook and Instagram, eCommerce builds on Shopify and WooCommerce, and web design and development focused on site speed and conversion. Branding, social media marketing, conversion optimisation and pay-per-click management round out the core offering. More recent additions include AI-focused work: AI automation through custom GPTs and workflow tools, AI consulting for strategy and training, and AEO/GEO services aimed at improving visibility inside AI answer engines such as ChatGPT, Claude, Perplexity and AI Overviews. Reporting is structured around real-time revenue attribution rather than impression-based metrics, with weekly ship cycles replacing slower quarterly review cycles. Work is organised by industry vertical as well as by service line, allowing engagements to be tailored to sector-specific needs such as PropTech, fintech, or allied health. Client dashboards track metrics including ROAS, keyword rankings and attributed revenue on an ongoing basis.