Whitehat Digital Marketing

Operating from London since 2011, Whitehat Digital Marketing works with B2B companies seeking visibility in both traditional search and AI-driven search platforms. The agency is a HubSpot Diamond Partner and positions itself as an AI marketing and Answer Engine Optimisation (AEO) specialist, aiming to help clients get found and cited by AI search tools as well as Google. As a small team of 1-10 people, it works directly with marketing leads who need execution support rather than another disconnected tool or slow-moving external agency. The agency's declared services span SEO, AEO, AI consulting, PPC management, website design, website audits and HubSpot onboarding, alongside branding, content marketing and social media marketing. Its stated method centres on an "AI marketing engine" — described as a continuous loop covering research, planning, creation, publishing, measurement and maintenance, built to integrate with tools clients already use such as HubSpot, WordPress, CMS platforms, search consoles and analytics systems. Work is directed by senior marketers who set strategy and sign off output before publication, with an in-house AI system (referred to as Marketing Mary) supporting the process rather than automating it unsupervised. The agency also builds conversational buyer personas mapped to different stages of the customer journey, intended to test messaging before it goes live. Pricing and onboarding information are available via the website, alongside a blog covering related marketing topics.