Whitespark

Based in Edmonton, Canada, Whitespark has focused specifically on local search since 2005. Its software and services are built for small businesses, agencies, freelancers, and multi-location or franchise enterprises that need to improve visibility in local and organic search results. The company operates as a small team offering both self-serve tools and managed services, positioning itself around Google Business Profile management, citation building, and local rank tracking rather than broader digital marketing. On the software side, Whitespark provides a Local Platform for managing Google Business Profiles at scale, Local Ranking Grids for tracking rankings across multiple geographic points, a Local Rank Tracker for local and organic performance monitoring, a Local Citation Finder for identifying citation opportunities, and a Reputation Builder tool for generating online reviews. Free tools include a Review Checker, a Google Review Link Generator, a Local Ranking Checker, and a Freshness Distance Calculator. Its service offerings cover SEO services aimed at improving rankings and conversions, a Listings Service for finding, fixing, and building business citations, a GBP Reinstatement Service for suspended Google Business Profiles, a Yext Replacement Service positioned as an alternative to Yext, and Multi-Location SEO Services for franchises and enterprises managing many locations. The company also publishes research, including an annual Local Search Ranking Factors report, alongside guides, a blog, a podcast, and an email course on local SEO.