William & Friends

William & Friends is a small marketing team based in Denver that works exclusively with behavioral and mental health practices across the United States, including group practices and multi-location operations. Rather than offering generalist marketing services, the agency focuses on building integrated systems tailored to the referral and intake patterns specific to therapy and counseling practices, and its platform is designed to connect with practice management tools such as SimplePractice, TherapyNotes, Jane App, and Healthie. The agency's work is organized around a six-stage framework covering visibility, lead capture, booking, no-show reduction, retention, and performance tracking. Services include Google Ads, local SEO, and AI search optimization to help practices appear in searches such as "anxiety therapist near me"; automated lead response systems intended to reply to inquiries within minutes and follow up on missed calls or after-hours contacts; streamlined booking flows meant to reduce abandonment during the intake process; automated appointment reminders and rebooking sequences to address no-shows; and waitlist nurture, past-client reactivation, and review-request processes designed with ethics codes in mind. The agency also emphasizes marketing analytics and attribution, aiming to show practices which channels produce booked clients rather than relying on impressions alone. Declared service areas also include conversion optimization, ecommerce marketing, email marketing, and social media marketing.