Winger Marketing

Based in Chicago, Winger Marketing has been operating since 1985, giving it a longer track record than many marketing firms of its size. The team, kept small at 1-10 people, positions itself as an extension of in-house marketing departments, either supporting existing staff or functioning as an outsourced marketing department for client organizations. Its case studies reference work with companies such as Cinespace Chicago Film Studios, Nelson-Jameson, Amdur Productions, and Geneva National, spanning sectors including film production, healthcare, and event management, suggesting a B2B-oriented client base rather than a single-industry focus. The agency's service list centers on three groupings: branding and messaging (brand strategy, naming, brand identity, brand architecture, positioning, persona development, and website development, including branding workshops); strategy, content, and PR (marketing strategy, public relations strategy, communications strategy, internal communications, campaign development, search engine optimization, corporate social responsibility strategy, and PR training for marketing departments); and advertising, email, and social (PR media outreach, advertising, content marketing, email marketing, social media marketing, sales enablement, and media training). Public relations appears as a core specialty, with described work including media relations for healthcare product launches and PR-driven brand awareness campaigns. The site also references thought-leadership content on topics such as AI's role in PR execution and identifying illegitimate PR opportunities.