WireWings IT solution

Based in Lucknow, Wire Wings works exclusively with fine jewellery brands, building online stores for retailers selling gold, silver, platinum and diamonds to buyers across India and abroad, including NRI customers paying in different currencies. Rather than serving a broad mix of industries, the agency has narrowed its focus to jewellery houses, with more than 120 projects delivered in this category, ranging from long-established stores to a BSE-listed jewellery house that had previously worked with vendors unable to build a functioning jewellery site. The core of the work is web development tailored to how jewellery is actually priced and sold: live gold, silver and platinum rates locked at the moment of payment, making charges calculated by design, weight, purity and metal rather than as a flat figure, and diamond pricing handled stone by stone with certification and natural-versus-lab-grown detail. Sites are built to handle hallmarking (HUID, purity per metal) and the correct GST per category, alongside India-specific buying patterns such as old metal exchange, savings schemes and made-to-order advances. Beyond web development, declared services include SEO, PPC, social media marketing and mobile app development. The agency's stated process runs through three stages — understanding the client's business, building the store to sell rather than simply look good, and then working on bringing in additional buyers post-launch. New engagements begin with a diagnostic assessment of what a store could realistically earn before any build starts.