Write for Business by Helen McCrone

Based in St. Augustine, Florida, near Jacksonville, Write for Business is a one-person copywriting practice run by Helen McCrone, who has written content for businesses since 2004. The practice focuses on B2B companies operating in technical and complex industries, working with marketers who need to convert specialist know-how into content assets that support brand positioning and thought leadership. Given the small, sole-operator structure, engagements are handled directly with McCrone rather than through a larger team. The core services center on long-form B2B content: case studies, white papers, and ebooks, supplemented by add-on content services. Case study work is built around turning customer outcomes into structured narratives, a topic McCrone also addresses in blog posts on writing captivating B2B customer success stories and on the features that make case studies effective. White paper development includes guidance on framing and naming these assets appropriately for a given audience, as reflected in blog content exploring alternatives to the traditional "white paper" label. The site also references content marketing applications for specific sectors, such as promoting sustainability initiatives and building use cases for manufacturers. Pricing and process details are made available through dedicated copywriting fees and FAQ pages, and the site states an AI policy governing how content is produced. Prospective clients are directed to contact McCrone by email or phone to discuss project needs.