Writing Simon

Based in Bengaluru, this practice operates as a fractional CMO service for B2B tech and SaaS companies, working with founders and leadership teams that need senior marketing direction without a full-time hire. It is run by Simon Raj Kalapatapu, who positions the offering around three types of clients: B2B tech and SaaS firms still shaping their marketing approach, bootstrapped founders expanding internationally, and funded startups past product-market fit that need to convert momentum into a repeatable pipeline engine. Rather than handing off a strategy document or running isolated tactics, the engagement involves setting direction, leading execution, and being accountable for the resulting pipeline and revenue. The declared services span SEO, content marketing, marketing strategy, and branding, applied through a stated method of identifying quick wins first, then building durable systems. Work begins with defining the buyer and their purchasing behavior before spend is committed, followed by building marketing systems intended to improve over time and reporting tied directly to pipeline and revenue rather than traffic or engagement metrics. The approach is described as AI-native, incorporating AI systems into execution to increase speed while maintaining quality, and also addresses visibility in AI-driven search tools such as Claude, ChatGPT, and Gemini. Reported outcomes referenced include rebuilding an account-based marketing email system for a healthcare AI platform, improving open rates and contributing to an enterprise deal, and stabilizing inbound marketing for a performance engineering company after a prior agency engagement.