Xander Marketing

Operating from Maidstone since 2009, Xander Marketing works exclusively with B2B SaaS and AI companies, positioning itself as an outsourced marketing partner for businesses that have found product-market fit but have not yet built an in-house marketing function. Its stated client base includes companies that have previously worked with agencies unfamiliar with SaaS, made a junior hire requiring heavy oversight, or handled marketing internally until reaching a growth ceiling. The agency reports having worked with more than 250 B2B SaaS companies over 17-plus years, citing examples such as a gifting platform, a recruitment software company, a fintech firm preparing for acquisition, and a medical communications marketplace. The service offering spans three areas: marketing strategy (positioning, messaging, competitor analysis, go-to-market planning, and either 90-day plans or fuller strategic roadmaps), growth marketing (content, SEO, answer engine optimisation, email, paid media and social, delivered on a month-to-month basis with the agency embedding in the client's team and tools), and website design and build focused on conversion and communicating product value rather than purely visual design. The team describes itself as senior-only, with the same people handling both strategy and execution rather than separating consulting from delivery. Artificial intelligence is used throughout its processes to support research, content production and execution speed. Engagements begin with a free 30-minute consultation.