Xenia Consulting

Based in Pune, India, Xenia Consulting focuses on B2B digital marketing, working with machine manufacturers, B2B service providers and technology solution firms. The team, described as combining engineers and MBAs with experience across more than 30 B2B industries, positions itself as an outsourced marketing partner for companies looking to build lead generation into a repeatable process rather than a one-off campaign. The agency also mentions dedicated offerings for HR decision-makers, marketing agencies seeking outsourcing support, and medical practices. Services are organized around three areas: strategy and consulting, outsourced marketing operations, and website/branding work. Strategy engagements include a marketing health check, website health check, marketing strategy definition and competition analysis. Outsourced operations cover website development, SEO, social media, content marketing, email marketing and account-based marketing, aimed at supporting steady-state marketing activity for client teams. On the website side, the agency builds new sites, redesigns existing ones and works on website performance improvement, alongside SEO. Branding and social media services include B2B digital branding and paid marketing. The agency states it applies AI to support lead qualification, audience understanding and personalization within these marketing frameworks, and describes its role as extending beyond execution into ongoing strategic input for client marketing teams.