XO Digital

A small team based in Sydney, XO Digital works with businesses across industries such as aged care, energy, solar, industrial supply, disability services and health, functioning as an owner-led outsourced marketing partner rather than a large agency. Client feedback points to work with companies including Asset Building Systems, Allshelter, Winki Energy, Packserv, Nodd Solutions, PSC and Integrated Chiropractic, suggesting a client base that spans B2B and service-based local businesses looking for hands-on, responsive support rather than a hands-off vendor relationship. The agency's declared services cover search engine optimisation, Google Ads (PPC), conversion rate optimisation, social media marketing, email marketing, SMS marketing, display marketing, website development and broader digital strategy, with an additional Fractional Marketing Officer (fCMO) offering for businesses wanting outsourced marketing leadership. Described work includes improving Google Ads account performance and transparency, restructuring HubSpot setups, driving page-one search rankings in competitive industries and multiple cities, ongoing website management and site upkeep, and combining web development with SEO advice and marketing consulting to support brand visibility. The site frames its approach as fast-moving and AI-assisted, with direct, ongoing involvement from the team in campaign execution and adjustments rather than a purely hands-off reporting model.