Xugar

Based in Southbank, Xugar is a digital marketing agency serving businesses across Melbourne and other Australian cities, including Brisbane, Sydney, Gold Coast, Perth and Adelaide. Founded in 2021 and operating with a small team of up to 10 people, the agency works across a range of industries such as accounting, automotive, dental, fashion, hospitality, insurance, law, NDIS, trades, travel, real estate, retail, SaaS and solar, taking on both local business clients and enterprise or ecommerce accounts. The agency positions itself as a full-service provider, combining SEO, pay-per-click advertising, social media marketing and web design under one roof rather than splitting channels across separate specialist firms. Its SEO offering covers local SEO as well as city- and industry-specific campaigns, while paid advertising services focus on Google Ads and Meta Ads. Web design work extends into ecommerce platforms, web and mobile applications, and development on Shopify, BigCommerce, Magento and WooCommerce. Xugar describes its design, development, and organic and paid marketing functions as working together within the same team, which it presents as a way to shorten turnaround times and improve communication across channels compared with using multiple single-service vendors. The agency states that its strategies are data-backed and tailored per client rather than following a standardised approach, and it offers a free 30-minute strategy session as an initial point of contact for prospective clients.