Yard

Based in Edinburgh, Scotland, Yard is a team of 11 to 50 specialists working as an Adobe Solutions Partner, with additional consulting expertise across Google, Tealium and Piano platforms. The agency has spent more than 16 years working with major technology vendors on marketing technology implementations, and its client roster spans regulated and consumer sectors, including Skipton Building Society, British Gas, Evelyn Partners, Three, FatFace and Lovehoney. Yard holds B Corp certification and has received recognition including the 2023 British Interactive Media Association Award for Best Use of Data, the 2023 UK Digital Excellence Awards for Best Use of Data, and the 2022 UK Search Awards for Best Use of Data. The agency's work centres on three connected areas: Analytics & Insights, Audience Profiling & Segmentation, and Optimisation. Under Analytics & Insights, it focuses on accurate data collection and building clear pictures of customer behaviour to support digital and marketing decisions. Its Audience Profiling & Segmentation work turns collected data into precise customer segments designed for automated activation across client platforms. The Optimisation strand involves building data strategies that support personalised experiences through data-driven triggers and actions. Alongside these core disciplines, Yard lists Search Engine Optimization, Digital Strategy and Content Marketing among its services, delivered by a team that also produces thought-leadership content on analytics topics such as customer journey data and marketing data insights, published through its own blog and events.