Yardstick Marketing Management

Based in Dubai, this agency positions itself as an integrated marketing partner for brands across sectors, working across public relations, branding, digital marketing and events rather than a single specialism. The team size sits between one and ten people, and the agency describes a presence extending across many countries globally, working with brands looking to build equity through tailored media strategies rather than off-the-shelf campaigns. Services are organised into distinct practice areas. Public relations covers brand launches, digital PR, personal branding, crisis communication, media relations, investor relations, media training, employee engagement and thought leadership. Branding work includes brand management, content strategy and creation, and market research. The marketing offering spans advertising campaigns, collateral and graphic design, audio and video production, media buying, and photography and videography across offline and digital channels. Social media services focus on community management, media campaigns, and blogger and influencer marketing to build engagement and reach. Digital marketing includes performance marketing, SEO and SEM, website development, mobile app development, e-commerce and email management, aimed at improving online visibility and generating measurable leads. Event management covers product launches, press events, activations and promotions, and exhibition and trade show support. The agency describes its approach as holistic, with an integrated team collaborating across these disciplines to deliver campaigns spanning both offline and digital mediums for its clients.