Yellow Apple Marketing

Based in Atlanta, Georgia, Yellow Apple Marketing operates as a small team offering fractional CMO services alongside creative and digital marketing support. The agency positions itself as a partner for brands seeking to connect marketing strategy with cultural relevance, working with organizations that want embedded senior marketing leadership without hiring a full-time executive. Founder Mike Summers brings a background that spans sports marketing (as Head of Marketing and Digital for Atlanta United), consumer goods marketing at Johnson & Johnson on brands including Listerine and Johnson's Baby, and earlier work as a DJ within music and cultural circles, which informs the agency's focus on cultural insight as a marketing driver. The agency describes two main service tracks: Embedded CMO Strategy, in which staff integrate into a client's organization to provide ongoing, tailored marketing leadership aligned with business goals, and a Cultural Creative Agency offering, which covers project-based work such as storytelling and experiential campaigns. Beyond these, listed services include SEO and SEM, website development, branding, digital strategy, public relations, and social media marketing. The stated approach combines brand strategy, experiential marketing, visual design, and digital innovation, with the intent of building marketing infrastructure and campaigns that reflect cultural trends rather than following them.