yellowHEAD

Based in New York, yellowHEAD works with app-based and digital businesses seeking to grow visibility and user acquisition across organic and paid channels. Founded in 2013, the agency operates with a team of 11-50 people and describes itself as a performance marketing agency and creative studio, serving clients such as Canva, zooplus, and Ilyon across sectors including apps, e-commerce, and gaming. Its client base spans companies looking to scale global reach, from expanding into new international markets to improving retention through targeted creative and optimization strategies. The agency's declared service areas include App Store Optimization, Search Engine Optimization, Generative Engine Optimization, Conversion Rate Optimization, Paid User Acquisition, Programmatic Advertising, and Creative Studio work spanning banners to 3D animation and video production. Its methods combine data-driven insights with creative testing, as illustrated by seasonal icon strategies used to connect with specific user segments and drive engagement without requiring product changes. For app clients, yellowHEAD focuses on improving conversion rates, search visibility, and keyword rankings, including expansion into generic (non-branded) keyword territory and localized international markets. On the paid side, the agency emphasizes precise targeting across Search, Display, and Social platforms to maximize return on ad spend, supported by programmatic advertising for automated, transparent media buying. The agency also references an internally developed AI tool, Alison, used to generate creative performance insights and detect creative fatigue. Client feedback cited on the site points to smooth collaborative processes, responsive creative iteration, and measurable growth in acquisition and engagement metrics tied to ASO and user acquisition campaigns.