Yenius Interactive Marketing

Based in Toronto, at Southport Street, Yenius Interactive Marketing is a small team of ten or fewer people working with small business owners who need help building an online presence and generating leads through their websites. The agency positions its work around the idea of interactive marketing, framing digital efforts as a sales funnel that moves suspects through prospects to qualified leads, and describes serving clients directly rather than through account layers, with named staff such as Lisa Chang handling client campaigns. The services described include search engine optimization, social media marketing, email marketing and web design, tied together under a branding and search engine marketing process that starts with keyword research and a review of the client's business plan before building or adjusting a website for its intended audience. Content is treated as central to this process, with in-house copywriting used to shape messaging for the target audience while keeping pages search-engine friendly. Beyond SEO and site build, the agency runs social media communications programs and email marketing campaigns intended to attract and convert visitors, and it maintains a blog covering topics such as landing page conversion, social networking and email marketing practices. Client work referenced includes managing a company's web presence, starting a blog and running a social media campaign.