Young Folks

Based in Frankston, Australia, Young Folks is a small agency, with a team of between one and ten people, working with purpose-driven challenger brands rather than large incumbents. It positions itself for organisations trying to compete against bigger players in their category while holding to ethical or environmental commitments, and it holds B Corp certification alongside affiliations with 1% for the Planet, Clean Creatives, Comms Declare, SME Climate Hub, Climate Salad and the Welcome Here Project. Clients referenced in its portfolio include The Finders Keepers, Sustainable Table, City of Ballarat, Hyperemesis Australia, That Spirited Lot, Inkling Group, Code Like A Girl, Nusantara Lifestyle and Berry Street. The agency's declared service list covers search engine optimisation, pay per click, content marketing, email marketing, marketing strategy and social media marketing, sitting alongside brand strategy, creative and verbal identity development, and campaign strategy work. Described project types include Google Grants ads management, content strategy, campaign creative, publication design, video production and content marketing for organisations spanning not-for-profits, government (City of Ballarat) and lifestyle brands. Work is framed around combining always-on marketing channels with larger, strategic campaigns intended to shift demand and market share. The agency also reports its own social and environmental activity, citing 894 pro bono hours and $33,247 in donations, alongside published client stories and insights on branding, typography and creative strategy.