Your Business Optimised

Small business owners in Queensland and New South Wales make up the core client base of Your Business Optimised, a marketing and sales advisory founded in 2014 by David Letizia and operated by Daizitel Pty Ltd. With offices in Brisbane and Byron Bay, the team works with a small group of clients across sectors such as retail, mowing and machinery, healthcare, bookkeeping education, electrical services, and hospitality. The agency positions itself around helping owners who struggle to keep up with marketing and sales activity themselves, focusing on those motivated to grow market share and get more from existing marketing efforts. Its work centres on lead generation, CRM implementation and business systems integration, marketing and process automation, and the development of content, stories and sales messages, alongside broader strategy and advice. David Letizia draws on a background in engineering, business development and management consulting, applying this to marketing systems built around CRM platforms such as Infusionsoft/Keap and Go High Level. Rather than delivering all services in-house, the agency partners with specialist providers for social media (LinkedIn, Facebook, Instagram), video, graphic design, branding, photography, copywriting and website development, coordinating these alongside its own strategy and automation work. Engagements can be delivered as "done with you" or "done for you," and initial engagement typically starts with a business opportunities review to identify areas for improvement in an existing customer base, sales pipeline and CRM data.